Big Happy
Cinematic Showcase
Powering 3D Creative Across DOOH + Mobile
Cinematic Advertising
Make Creative Your Attention Multiplier
Creative is the single biggest driver of growth. Brands that invest in creative excellence see exponentially stronger performance over time, building memory, emotional connection, and long-term value. But not all creative is created equal or works in the same way.
Flat, static formats are processed quickly and just as quickly forgotten. Cinematic, dimensional creative does something different. It engages the brain more deeply, activating motion, depth, and emotion, holding attention longer and increasing the likelihood of memory and action.
That’s where 3D changes the equation. They transform advertising from passive exposure into active experience. From something seen, into something felt and remembered. When those experiences are connected across the environments consumers naturally move through, their impact compounds.
Digital Out of Home captures attention in the physical world: big, bold, and unmissable.
Mobile extends that moment into a personal space where attention becomes action.
Together, they create a continuous loop:
Combined Power of DOOH & Mobile
Cinematic 3D creative, powered by Big Happy's end-to-end creative ad platform, shifts advertising from passive exposure to active attention.
When paired with high-impact DOOH and precision-driven mobile, it creates a continuous and memorable experience, one that captures attention and converts it across both big and small screens.
45% higher brand awareness
300%+ in reach
46%+ lift in engagement
2.5x foot traffic
“Pairing high-impact creative with precision targeting across DOOH and mobile is transforming how brands create meaningful connections, influence behavior, and deliver tangible impact for the audiences they serve. In this environment, quality content that earns attention is what separates brands that grow from those that fade.”
CEO of iCleanse Health and former President of Dentsu HealthWe break down the power of DOOH and mobile, and the impact of bringing them together through immersive 3D creative.
Unpacking 3D & CGI Creative
3D and CGI don’t just look different—they’re processed differently.
The brain responds to visual stimuli emotionally before it processes meaning. With precise control over motion, contrast, and depth, 3D creative triggers faster, stronger reactions than traditional imagery.
That emotional response drives attention, strengthens memory, and ultimately influences decisions.
DOOH: The Perfect 3D Canvas for Attention & Impact
In a world where most ads are designed to be glanced at, DOOH creates space for work that’s designed to be seen.
Large format screens, from offices to billboards allow brands to move beyond flat messaging and into storytelling, where motion and depth can turn a simple placement into a moment.
3D creative engages the brain more deeply than static formats, holding attention longer, increasing dwell time, and strengthening memory. When integrated with mobile, it extends that impact, connecting attention in the real world to action on personal devices.
Inventory Types
DOOH spans the environments where attention naturally occurs. Outdoor inventory, including billboards, transit shelters and signs, and roadside displays, drives mass visibility and high-impact brand awareness at scale.
Place-based inventory connects with audiences in high-dwell environments like gyms, airports, offices, and transit hubs, while point-of-purchase inventory influences consumers closer to conversions inside retail locations like grocery and convenience stores, and gas stations.
Each environment offers an opportunity for creative to adapt and feel contextually relevant.
Measurable, Intelligent DOOH
Modern DOOH combines measurable performance with real-time audience intelligence, ensuring creative is not just seen, but seen by the right people at the right moment.
Today’s campaigns can drive and measure:
Reach & frequency
Brand lift & recall
Dwell time & attention
Foot traffic & store visitation
Sales impact
DOOH also benefits from advanced targeting capabilities, including:
Geofencing around stores, competitors, and events
Dayparting for time-based messaging
Real-time triggers like weather, location, and behavior
Audience targeting powered by mobile data
Mobile: The 3D Attention-to-Action Layer
Most mobile advertising is built for speed for quick impressions, followed by quick scrolls. But when creative is designed to engage instead of interrupt, mobile becomes something more powerful: a space for personal connection and interaction.
This is where 3D redefines what mobile can do, transforming passive viewing into immersive, responsive experiences that invite action.
Mobile builds on DOOH’s 3D impact, extending high-attention moments from the physical world into a personal, high-intent environment.
Together, these on-the-go channels aren’t just complementary, they reinforce one another, building familiarity, strengthening recall, and driving response over time.
Mobile Precision & Performance
Mobile transforms attention into measurable action. Combined with immersive creative and real-time intelligence, campaigns become more relevant, engaging, and performance-driven at every touchpoint.
Today’s mobile campaigns can measure and optimize for:
Engagement rate
Click-through rate (CTR)
Time spent & interaction depth
Conversions & consumer actions
Sales impact
Mobile also delivers advanced targeting and activation capabilities, including:
Retargeting
Location-based targeting
Time-based activation
Audience & demographic targeting
Contextual targeting using traffic, weather, and real-time signals
Programmatic activation
Case Studies
Haverty’s: Boosting Store Visits with 3D DOOH
Objective
Drive measurable in-store traffic during the Black Friday and holiday period by proving the impact of DOOH as a performance channel, not just awareness.
Strategy
Big Happy activated a targeted DOOH campaign across 22 store locations using custom geofencing to reach high-intent audiences near retail environments. Built by Big Happy’s creative ad platform, cinematic 3D creative paired with QR functionality created a clear path from attention to action, while a curated mix of venue types (grocery, residential, social environments) balanced scale with precision.
Results
The campaign delivered a 64.59% performance uplift over prior mobile-only efforts
+7% incremental store visits and 12.4MM impressions
Results proved DOOH’s ability to influence real-world behavior, driving stronger engagement, conversion, and overall media efficiency
Celsius
Objective
Drive awareness and excitement for Celsius’s new Playa Vibe and Retro Vibe flavors, building on prior campaign success and capturing attention with standout creative among key audiences.
Strategy
Big Happy developed custom 3D mobile creative using immersive Sunrise units, bringing the new flavors to life through visually rich, nostalgia-driven storytelling. Campaign execution combined contextual keyword and demographic targeting across premium publisher environments, ensuring relevance and scale while aligning creative with audiences.
Results
0.74% CTR (Retro Vibe) and 0.66% CTR (Playa Vibe), reaching above programmatic and mobile performance benchmarks
Seamless execution enabled rapid testing of new creative formats and messaging
Takeaway
Most ads are seen. Few are remembered.
In today’s environment, it’s not about more impressions, it’s about more impactful ones.
When cinematic 3D creative connects DOOH and mobile, every moment works harder, turning attention into memory, and memory into action.
Big Happy powers:
Creative built to command attention
A unified experience across every ‘on-the-go’ screen
Results that connect awareness to action
See What 3D Can Do for Your Next Campaign
New York, NY 10036 contact@bighappy.co
